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Internet has become the most important marketing way from few years ago. Whenever we are looking for something which we wanted, undoubtedly, we need to search on the internet. The modes of marketing by internet are the same as in conventional marketing- .Either you find your targeted client and introduce your product approach them with your product or services or you make yourself available when and where they are looking for your product or services. Firstly, you should search for your potential customer and then, introduce your products or services even yourself to them. With the growing disapproval of people for unsolicited emails the first method is losing ground on the internet. With the growing disapproval of people about always receiving many unknown emails sent by stranger, it is more difficult that search for potential customer by internet, even produce the bad impact for your company or yourself.

E-commerce consists of the buying and selling of products or services over computer systems such as the Internet and other computer networks. Large amounts of trade done successfully conducted electronically has grown extraordinarily since the spread of the Internet.

E-commerce enables the firms and individuals to conduct their businesses and transactions through their website or other available resources on the internet. This provides you the opportunity to not only make your products or services available to the global market but also let the customer choose, buy and pay online through your website 24 hours a day, 365 days a year

A small percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailors and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.

Electronic commerce is divided between businesses which regards as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, authorized participants (private electronic commerce market).

Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transaction.

E-commerce can be divided into:

  • E-retailing or "virtual storefronts “with detailed product catalogs on Web sites, which sometimes classified into a "virtual mall"
  • The gathering and use of demographic data through Web contacts
  • Electronic Data Interchange (EDI), the business-to-business exchange of data
  • e-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
  • Business-to-business buying and selling
  • The security of business transactions